Bike To The Office In Style

One of the greatest upgrades in urban living for New Yorkers this year has been the rise of CitiBike. As an avid city cyclist myself there are a few practical challenges to consider, among them toting a bulky (but necessary!) helmet.  Far be it for a New Yorker to compromise their fashion sense for the sake of cycling the city, until now.  Low and behold, the Swedes have offered up a practical, and stylish, solution: The Invisible Helmet.  Check out this incredible video — the big reveal of how it functions blew us away.


The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.

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