August 28, 2014
One of the greatest upgrades in urban living for New Yorkers this year has been the rise of CitiBike. As an avid city cyclist myself there are a few practical challenges to consider, among them toting a bulky (but necessary!) helmet. Far be it for a New Yorker to compromise their fashion sense for the sake of cycling the city, until now. Low and behold, the Swedes have offered up a practical, and stylish, solution: The Invisible Helmet. Check out this incredible video — the big reveal of how it functions blew us away.
The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.